We started Koo for a purpose. To unite the world.
We are a world that’s divided by languages. Koo wants to unite the world by enabling everyone inspite of these language barriers. Users should be able to talk to each other in their language, and also speak to other people in the other person’s language. Koo wants to create the most inclusive social experience on the planet.
Just 20% of the world speaks English. 80% of the World speaks a language native to its land. Most global products have a broken experience in languages. We knew this population would seek internet services they could use to connect with each other and get social updates — in the same way as it happens on global social media platforms today. However, they needed a language immersive experience. They needed to be spoken to in their language, given a language keyboard to express themselves and be shown people to connect, who speak their own language. Nobody has as yet created a language immersive experience for expressing and connecting with the world, irrespective of the language.
Many users asked us to enable this experience on the internet. When asked why they wanted it when Twitter already existed, they said that the experience was broken. They didn’t even have the ability to find people who spoke their language. When we delved deeper too, we noticed that native language content was highly underrepresented. We saw a gap that could be addressed in the whole world.
We landed up creating the most immersive language product that enables users to express themselves in their native language, meet others that speak the same language and also express themselves in multiple other global languages and translate posts in other languages so that they can connect with the world.
This is the insight behind Koo.
Our focus remained non-English users because of this reason. It was an audience that wasn’t being catered to by any other platform and we grew rapidly in native languages. Our plan was to keep building on the language differentiation and growing rapidly in India and across the world.
Elon Musk made an offer to Twitter. And after a few weeks of negotiation, backed out. After a few months of back and forth and legal battles came the final decision of him buying Twitter after a long-drawn suit over the presence of a large % of bots on Twitter. He entered a world infested with bots. A problem created by Twitter in the first place and decided to make users pay for it to solve it.
The new owner started making changes rapidly. Some of them being diametrically opposite to what we believed in. We’ve always believed that a micro-blog is a public space for exchange of information and views, that should be open to all without any barriers. Language or otherwise. Nothing should prevent someone from using this service. While this is a private company, we’ve always given it the treatment that a public good deserves.
We used to believe that our product is relevant to 80% of the world. We now believe that a true alternative to Twitter is not only needed but also very important. It needs to have strong philosophies that don’t go against the interest of humanity at large. Protecting public exchange of views without a paywall is a basic right that the internet must provide.
This brings us to the question of what we believe in. Here are some things that we think are crucial and form the backbone of our existence:
Koo is a breath of fresh air from a language, transparency and fairness perspective in the world. With a great product that empower users globally, in a language of their choice. We invite you to experience the new.
Koo will very soon introduce Portuguese and let Brazilians post their messages in Portuguese and English on one screen itself. Within a few days itself. Brazil is moving to Koo in hordes. Welcome to Koo, Brazil 🙂
For all media queries, reach out to email@example.com and firstname.lastname@example.org. These are the e-mail IDs of the founders. Talk to them directly!