In The News

Koo App Ranked Among Hottest Emerging Digital Brands in Asia Pacific

Only social media platform across US, EMEA and APAC,  regions to be mentioned in the first edition of Amplitude – Next Hottest Digital Products

National, November 18, 2021: Koo App – India’s multi-lingual micro-blogging platform – has been ranked as one of the next 5 Hottest Products from the Asia Pacific (APAC) region by The Product Report 2021 created by Amplitude. Koo App – a unique platform which empowers users to express themselves in their mother tongue, is the only social media brand from across APAC, US and EMEA to be rated in the prestigious report. Koo is also one of the only two brands from India (CoinDCX being the other), to find a mention. 

The data from Amplitude’s Behavioral Graph showcases the hottest emerging digital products from around the world that shape our digital lives. The report describes the Koo App as a “social media platform with a unique differentiator for its primarily Indian user base”. It further states that Koo is “poised to become the social media platform of choice for a community that’s more than 1 billion strong.” As a Made-in-India platform for expression in native languages, the Koo App has garnered over 15 million users in the short span of 20 months since its launch in March 2020, and provides its offerings across nine Indian languages. Backed by robust technologies and innovative language translation features, Koo is expected to cross 100 million downloads in the next one year. 

Reacting to The Product Report 2021, Aprameya Radhakrishna, Co-founder & CEO, Koo, said, “We are delighted that the Koo App has been recognised in this esteemed global report and ranked as one of the top 5 hottest digital products from the APAC region. We are the only social media platform from India and from across APAC, EMEA and the US to have made it to the list. This is a remarkable achievement for us as a brand being built from India, for the world. This ranking by Amplitude will motivate us to work even harder to erase language barriers on the digital landscape and connect people irrespective of their cultures and linguistic diversity.”
Amplitude is a product analytics and digital optimization firm based in California. The report has tapped ‘quickly growing products’ and analyzed aggregated monthly user data to identify companies that can become the ‘next household names’. Amplitude has specifically considered companies that are defined by their rich digital experience and those that showcased exponential growth in the total number of monthly active users over a 13-month period from June 2020 to June 2021.       

About Amplitude: As the pioneer of Digital Optimization, Amplitude’s heritage in data-driven product analytics gives an unparalleled view into the trends shaping digital product adoption, in-product behavior and how digital products are driving strategies in a digital-first world.

Koo Inspires Self-Expression in Languages through #KooKiyaKya Ad Campaign

Unveils First-Ever TVC Campaign as T20 World Cup Gets Underway

National, October 21, 2021: Koo, India’s leading multi-language micro-blogging platform – has launched its first-ever television campaign to inspire and empower people to express themselves in their mother tongue. The campaign is reflective of users’ desire to leverage social media for self-expression, and to connect and engage with their communities in a language of their choice.

Launched at the start of the T20 World Cup 2021, the campaign, conceptualised by Ogilvy India consists of a series of short-format 20 second advertisements that grab viewer attention through their quirks, wit and humour laced around the tagline #KooKiyaKya. 

The riveting visuals capture people going about their daily lives, indulging in light-hearted banter, and talking straight from their heart – with catchy idioms that can be Kooed to express themselves online. The ads are woven around a unifying message – Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho. This campaign follows intense research and market mapping to decode the minds of internet users and their desire to communicate and share content digitally in their native language. The ads are live across leading sports channels and will play during the T20 World Cup matches.

Said Aprameya Radhakrishna, Co-founder and CEO, Koo App, “Koo is an innovation in the world of language-based micro-blogging. We bring together people from across cultures to share thoughts on our platform in a language of their choice. This campaign is designed around an interesting insight which mirrors the need to express – in your mother tongue. It positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before. With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across our message, to help people connect with each other meaningfully. We are confident that this campaign will enhance our brand recall, accelerate adoption and play a truly meaningful role in Koo’s journey to make our platform an integral aspect of people’s digital lives.”

Mayank Bidawatka, Co-founder of Koo added, “Everyone has an opinion in India about something or the other. These thoughts and opinions are restricted to close or social circles and largely offline. A large part of India hasn’t been given an online public platform to express these thoughts in people’s preferred language. That’s what this campaign is about – an invitation to every Indian to start sharing their thoughts in their mother tongue and connect with millions of others on Koo in a meaningful way. The campaign depicts real-life situations and conversations. Koo has been created for India at large and we wanted to show real people in our ads instead of giving in to the wave of using celebrities to draw attention. We are very excited about taking our core proposition of language-based thought sharing with India at large. Our partners at Ogilvy India have done a brilliant job of bringing this concept to life! ”

Sukesh Nayak, Chief Creative Officer, Ogilvy India added, “Our idea came from life. When talking to our friends or family in our own language we find the comfort to express ourselves the best. Our intent is to ensure whoever sees these films, should instantly think of many such incidents from their own life. And feel comfortable to express the same in their own language with a wider set of audience on Koo.”

Sehwag Hits 100,000 Followers on Koo within 15 Days of Joining the Platform

Koo App crosses 15 million downloads during the cricket season!

National, October 19, 2021: Cricketing legend Virender Sehwag has crossed 1 lakh followers on Koo App – in a mere 15 days of joining the multi-language micro-blogging platform. Sehwag’s humorous, witty retorts and quirky comments on his handle @VirenderSehwag, have garnered much traction on the made-in-India platform, which empowers Indians to express themselves in their native language. 

As an open platform for self-expression in Indian languages, Koo has recently witnessed the entry of renowned cricketers and commentators during the cricket season, and a surge in the number of downloads. Users and celebrities, including cricketers, are actively leveraging the platform’s multi-language features to Koo in native languages, thus reaching out to a larger audience. This momentum has accelerated downloads, with Koo now registering over 1.5 crore (15 million) users in a span of 20 months since the platform’s launch in March 2020. Of the 15 million users, about 5 million users joined the platform during the ongoing cricket season. 

Riding on the momentum and love for cricket, and the on-going T20 World Cup series, the platform is expected to see further adoption from across the Country.  Koo has created engaging campaigns and contests for users and content creators for the T20 World Cup 2021 to provide an immersive and hyperlocal experience across languages. Besides Sehwag, leading cricket stars like Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar,  VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta have joined Koo App and now enjoy huge followings as they Koo actively to connect with fans.

Said a Koo spokesperson, “We are elated that a legend like Virender Sehwag has crossed the 100,000 milestone in such a short span of time. Koo is increasingly becoming the platform-of-choice for conversations in native languages across multiple topics. Cricket is an emotion for us Indians and conversations around matches are bound to stimulate engagement on social media. Through our platform, users now have the opportunity to engage with their favourite players and commentators in a language of their choice. We are confident that Koo will be the go-to micro-blogging platform for users to indulge in during the World Cup and beyond.”

CERT-In & Koo collaborate to spread awareness on Cyber Security

The campaign will run through October 2021 with the theme ‘Do Your Part, #BeCyberSmart’

National, October 13, 2021: Indian Computer Emergency Response Team (CERT-In), Ministry of Electronics and Information Technology (MeitY), Government of India, and India’s multi-lingual micro-blogging platform Koo are jointly executing citizen outreach activity to create awareness on cyber security this October – which is observed as National Cyber Security Awareness Month. This collaboration aims to increase public awareness on the need to stay safe and secure online and leverages the theme  – Do Your Part, #BeCyberSmart. CERT-In and Koo App will boost awareness on issues like phishing, hacking, personal information security, password & PIN management, avoiding clickbait and protecting one’s privacy while using public Wi-Fi. 

Koo App will run this campaign across multiple Indian languages to strengthen the outreach amongst internet users from across the country. A slew of contests will be held to enhance engagement and knowledge sharing on this crucial subject, with winners getting exciting prizes.

Throwing light on this collaboration, Aprameya Radhakrishna, Co-founder & CEO, Koo App said, “As a unique social media platform that empowers Indians to engage and connect across multiple languages, we seek to empower our users with crucial information pertaining to aspects of cyber security and privacy – which is needed to make the interconnected world much more secure and resilient. We are pleased to associate with CERT-In, the National Nodal Agency for incident response, to build awareness on cyber security, which we believe is part of Koo’s continued efforts to make social media a safe, trustworthy and reliable platform for internet users.”

Dr. Sanjay Bahl, Director General, CERT-In said, “People are the weakest link in cyber security.  To sensitize citizens and increase cyber security awareness amongst them, CERT-In is observing Cyber Security Awareness Month during October 2021 with the theme ‘Do Your Part, #BeCyberSmart’. Towards this, various citizen-oriented campaigns as well as training programs for the technical cyber security community in India are in progress. The collaboration with Koo is a step in this direction for the digital age citizens to enjoy their online experience in a safe and secure manner.”

Central Institute for Indian Languages (CIIL) and Koo App Collaborate to Promote Fair Use of Language

~ CIIL will create a corpus of words and phrases considered offensive

~ Will define the context, logic and grammar for Indic languages

~ Koo will provide technological support and strengthen content moderation policies to curb misuse and enhance safety on the platform

National, December 06, 2021: To clamp down on the misuse and abuse of social media and promote fair use of language, the Central Institute of Indian Languages (CIIL) in Mysore has signed a Memorandum of Understanding (MoU) with Bombinate Technologies Pvt. Ltd., the holding company of India’s multi-lingual micro-blogging platform – Koo. CIIL, which was established by the Government of India to coordinate the development of Indian languages, will work jointly with the Koo App to strengthen its content moderation policies and help users stay safe and secure online. This collaboration will work towards safeguarding users from online abuse, bullying and threats, and build a transparent and conducive ecosystem.

Through the collaboration, CIIL will create a corpus of expressions including words, phrases, abbreviations and acronyms that are considered offensive or sensitive across 22 languages of the VIII scheduled of the Constitution of India. In turn, the Koo App will share relevant data to create the corpus and provide technological support to build interfaces that will host the corpus for public access. This is a long-term collaboration for developing responsible use of Indian languages on social media and it will be valid for two years by providing users with a secure and immersive networking experience across languages.

The path-breaking exercise between CIIL and the Koo App aims to develop dictionaries of words and expressions in Indian languages that are considered offensive, disrespectful or derogatory, enabling efficient content moderation in these languages. This kind of initiative has not been implemented before in the Indian context.

Welcoming this development, Prof. Shailendra Mohan, Director, CIIL observed that enabling Indian language users to communicate on the Koo platform is, in fact, a manifestation of the right to equality and freedom of speech, which are our much-revered constitutional values. The MoU between CIIL and Koo is an effort towards ensuring that the use of social media, particularly the Koo App, comes with verbal/ textual hygiene and it is free of inappropriate language and abuse. Encouraging this initiative of Koo towards creating a pleasant and safe environment for social media posts, Prof. Mohan said that the efforts of the Koo App are worthy of appreciation. Therefore, CIIL will provide language consultancy through corpus and strengthen the hands of the Koo team in realizing the goal of achieving responsible and sanitized social media interactions.

Throwing light on this collaboration, Aprameya Radhakrishna, Co-founder & CEO, Koo App said, “As a unique social media platform that enables Indians to engage and connect across multiple languages, we seek to empower our users by enhancing the ecosystem such that online misuse and abuse is curbed in an effective manner. We want our users to leverage the platform to converse with people across linguistic cultures, meaningfully. We are pleased to partner with the reputed Central Institute of Indian Languages to build this corpus, and to make the interconnected world much more safe, trustworthy and reliable for internet users.”

As an inclusive platform for self-expression in native Indian languages, the Koo App currently offers its innovative features across nine languages, and will soon expand to cover all the 22 official Indian languages. Through this collaboration with CIIL, the Koo App will develop a deep and nuanced understanding of the logic, grammar and context of words that are used in native languages, especially on social media; while parallelly helping identify offensive terms and phrases that can lead to discord and online bullying. This understanding will enhance the content moderation practice at the micro-blogging platform and assist users to curate more engaging content in their respective languages; thus consolidating Koo’s position as India’s leading multi-language social media platform. 

About Central Institute for Indian Languages (CIIL):

CIIL was established by the Government of India to coordinate the development of Indian languages, bring the essential unity of Indian languages through scientific studies, promote interdisciplinary research, contribute to mutual enlightenment of languages and thus contribute to emotional integration of the people of India.

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