Koo Accounts of Eminence
WHAT IS A KOO ACCOUNT OF EMINENCE?
In recognition of eminence or impact or stature or achievements or abilities or professional status, Koo awards a Yellow Tick against user profiles. The award of the Yellow Tick is based on predefined criteria and is a recognition that the user is a significant representative of the Voices of India and Indians.
HOW IS THE EMINENCE YELLOW TICK AWARDED?
The Koo Eminence Tick cannot be purchased. It is based on predefined criteria which recognizes the eminence or stature or achievements or abilities or professional status. The evaluation criteria has been created in the Indian context and may be subject to change. Koo is committed to recognizing eminence in all domains.
Koo uses a mix of internal research and third-party public resources in evaluating applications for Eminence Recognition. The criteria is reviewed in March, June, September and December of each year to respond to changes in landscape. Koo may also award the Yellow Tick of Eminence in exceptional circumstances not covered in the criteria.
Users may apply for Yellow Tick Eminence recognition from within the Koo App or by writing to eminence.verification@kooapp.com. An evaluation response will be provided within 10 (ten) days. In certain cases responses may be delayed in order for the criteria to be met. Koo reserves the right to deny or revoke eminence tick to any accounts at its discretion and may not provide reasons for such denial.
LOSS OF EMINENCE
Koo may remove the Eminence recognition at any time and without notice if the original criteria for the award of eminence have changed. Users on Koo are required to comply with Koo Community Guidelines, Terms of Service, or Privacy Policy. Koo will suspend/remove accounts that use imagery of, or similar to, the Eminence badge in a manner that may mislead the public about the accounts’ status. The criteria are neither exhaustive nor definitive and any miss is unintentional and inadvertent. Koo is committed to recognizing eminence in all domains of Indian life. In case of any questions or concerns please write to eminence.verification@kooapp.com
| Category (in alphabetical order) | News articles in print/online media having a significant focus on the candidate | Interviews in programs/channels with a significant focus on the candidate of a minimum duration of 5 minutes published by major media organisations having a minimum viewership of 1 million or a verified handle on major social media platforms | Books/Publications by publishing houses not related to the candidate | Designation or Award/Accomplishment |
| Actor/Model /Entertainment Professionals/Anchors | 5 or more | 3 or more | 2 or more | Winners of awards given by the Govt. of India or a State Govt. or any other national/international award given by a private body which has a history of more than 10 years. Mr. India, Ms India, Mrs India, International pageant participant or similar internationally recognised event. Film Producers, Film directors and Entertainment Anchors who have produced, directed or appeared in significant roles in more than 10 programs/movies/TV shows. |
| Any person(s) decorated with Civil, Military, Gallantry or other National Awards conferred by the Govt of India or a State Govt or any other national/international organisation having a history of more than 10 years. Other recognitions of ability or achievement from organisations having a history of more than 10 years (eg. Limca Book of Records, Guiness Book of records, Mensa etc.). | ||||
| Armed Forces Personnel | 2 or more | 2 or more | 2 or more | Current or past holders of the rank of Major General or above in the Army OR Rear Admiral or above in the Indian Navy OR Air Vice Marshal and above in the Air Force |
| Author/Writer/Poets | 5 or more | 3 or more | 3 or more | Any literary award given by the Govt. of India or a State Government or any other literary awards of eminence in any Indian language having been granted for more than 10 years. |
| Business & Commerce | 5 or more | 3 or more | 2 or more | MD/CEO of any of the top 100 publicly listed companies on NSE or BSE; MD/CEO of a private company/entity with valuation of $100m or revenue of $10m or having invested more than $50M comulatively across more than 5 startups; A start-up registerered with the Govt. of India and having a minimum fund raise of $5M and its founders |
| Constitutional Authorities & Designations | NA | NA | NA | Accounts of the offices of, and the individuals who are Constitutional Authorities including (not an exhaustive list), President of India, Vice President of India, Prime Minister of India, Deputy Prime Minister of India, Speaker/Deputy of Lok Sabha, Speaker/Deputy Speaker of Rajya Sabha, Cabinet Ministers, Union Ministers of State, Judges, Constitutional/Statutory Bodies (like the SEBI, TRAI), Members of Constitutional Bodies (e.g. NHRC) etc. Chief Ministers, Deputy Chief Minister, Governors, Speakers of both the houses of State Legislative Assemblies, State Ministers. Accounts of Parliament and State Legislatures. |
| Creative Artists in any field | 5 or more | 3 or more | 2 or more | Winners of awards given by the Govt. of India or a State Govt. or any other National/International Award which has a history of more than 10 years |
| Doctors or medical or accounting or legal or engineering or other professionals | 5 or more | 5 or more | 2 or more | Head of IMA/ICMR; Person who is the Head of an Organisation and whose name is stated in the List of Organisations on the Ministry of Ayush’s website; Heads of organisations listed in the Ministry of Health & Family Welfare; A Recognised and Eminent Healthcare or Medical Practitioner or a Super Specialist with a Minimum Experience of 20 years or more; Other nationally eminent professionals in other fields with a minimum professional experience of 15 years |
| Education Professionals or Organisations | 3 or more for professionals; 7 or more for organisations | 3 or more for professionals; 5 or more for organisations | 2 or more | President’s Award/ Governor’s Award, Award by the Govt. of India or a State Govt. or any other National/International Award which has a history of more than 10 years; Chancellor/Vice Chancellor/Registrar of a University recognised by the UGC or an Institute of Eminence, Head of a National Body Governing for Education in India A university recognised by the UGC. A school or a college or institution atleast 3 of whose alumni have received a Koo eminence tick. |
| Government Dignitaries & Senior Officials | 3 or more | 2 or more | 2 or more | Members of the UPSC; Members of the SPSC; IAS officers who are PS to Cabinet Ministers (PS on presenting the ID card issued by the Ministry of Home Affairs.), any other OSD in the Government of India; Governor of the RBI; Election Commissioners of India and Commissioners of the State Election Commissions; Comptroller & Auditor General; Heads of Statutory Commissions, Heads of Central or State Govt. financial bodies; IPS/IRS with a designation of Commissioner in urban areas and Superintendent in rural areas and above; IFS (foreign service) officers with designation Minister/DCM Ambassador or above; Indian or State Administrative Services officer with designation of District Magistrate/Collector/Deputy Commissioner or equivalent of a District or Additional Secretary in the State government or Joint Director/Deputy Secretary to the Government of India and above; Director/Head of an autonomous institution set up by the Govt. of India. |
| International Organisations | 5 or more | 3 or more | 2 or more | Bodies formed by bi-lateral or multilateral treaties. Agencies formed for International co-operation. |
| Journalists | 10 or more articles in print media by the candidate in news publications granted eminence by Koo; 10 or more articles by the candidate in news publications having a minumum viewership of 1 million; 50 or more audio/video journalistic pieces by the candidate in media channels granted eminence by Koo | 3 or more | 2 or more | Office Bearer or Functionary of an Association or Union or Representative body of working journalists in India which has been in existence for 10 years or more. Holder of a current and valid press card or accreditation issued by the PIB or the Press or Information Department of a State Government. Journalist awarded or nominated for an National/International Award related to journalism which has a history of more than 10 years. OR Should have interviewed more than 5 eminent personalities. Journalist whose article or work has been cited in more than 5 instances in national/international publications in the last 3 years. |
| Judicial Authorities and Legal Professionals | 2 or more | 2 or more | 2 or more | Judge of the Supreme Court or a State High Court; Registrar/Sub Registrar of the Supreme Court or a High Court; Senior Advocate of the Supreme Court or High Court; Member of Governing Council of Bar Council of India or any State Bar Council |
| Elected or Political or Diplomatic representatives | 5 or more | 3 or more | 2 or more | An MP, MLA, MLC, or Ex-MP, Ex-MLA, Ex-MLC (elected in the last 10 years). or A person having won a National/State/Local/Panchayat elections conducted by the Election Commission of India or a State Election Commission in the last 10 years or A person nominated for an immediately upcoming or having been nominated for National/State/Local/Panchayat elections conducted by the Election Commission of India or a State Election Commission in the last 5 years. The National/State President or National/State General Secretary or Spokesperson or Youth Wing President or the head of a Wing of a political party recognised by the Election Commission of India. Any other official of a political party (recognised by the Election Commision of India) confirmed to be a National or State functionary either on the official website or an official publication or on a letter signed by the National/State President or national Spokesperson or MP or MLA. International Statesperson with a verified account on a globally recognized social media intermediary. Accreditated Diplomats of a Foreign State in India. |
| Ministries & Govt. Departments of Central and State government | Automatic verification on submission of an application through an Official Account/Email ID | |||
| Large National Newspaper/News//Media Organisations | Newspapers, Media Organisations holding a current registration with the Registrar of News Papers or Ministry of Information of Broadcasting Govt. Of India and having at atleast 200 employees and a minimum of 5 million viewership. Each such organisation may also nominate upto 100 prominent employees for eminence verification who are enagaged in journalism or media. | |||
| Other Influential individuals & civic society organisations or other entities assisting in public purpose and awareness | 5 or more | 3 or more | 2 or more | Other persons or institutions or bodies who may be active in spreading awareness or building communities around specific causes including social, economic, cultural, political causes, who have a follower count above 100,000 on a social media platform, and who have a demonstrable track record of engaging in social, economic, cultural, political, sports engagements for more than 5 years. Nominated (Chairman, Board of Directors, Managing Director, General Manager, President, Vice President, Chief Executive Officer (C.E.O.), Chief Financial Officer (C.F.O.) and Chief Operating Officer etc.) representatives of these organisations. |
| Political Parties, Student Unions, Youth movements, Trade Unions and related organisations and their National and State level functionaries | 5 or more | 3 or more | 2 or more | Political Parties that are registered with the ECI and their respective Youth/Student Organisations (National & State level) or State Offices and their respective morchas/wings as have been mentioned on their official websites and their Presidents. OR Registered Unions operational for at least 5 years. |
| Prominent National and International Sports Teams | 5 or more | 3 or more | 2 or more | Accounts of National and International Sports Teams playing in a major National or International Sports League or Tournaments and players nominated by such teams. National and International governing bodies of various sports, sports teams, or sports leagues. Team Sports: All Age Groups- Has Minimum 20 caps at National Sports Federation or State Sports Federation Organised Premium League or Have Represented India at Continental or International Championship i.e., under recognized Federation National Sports Federation: Should be recognized By International Sports Federation + Indian Olympic Association + Ministry Youth Affairs and Sports Team / Clubs / Franchisee: Team at National Sports Federation or State Sports Federation Organised Premier League Event / Properties: Premium Event organised by National Sports Federation or State Sports Federation Fan Pages: Sports Media/Content Creators: |
| Prominent Non-Governmental Organisations | 5 or more | 3 or more | 2 or more | NGO registered with the Central or State Govt. with a demonstrable track record in social service for a period of 10 years deomonstrated by financial documents. |
| Representative offices of foreign governments in India | Automatic verification on submission of application from an Official Account/Email ID | |||
| Scientists | 2 or more | 2 or more | 2 or more | Head of a Scientific Division or Board, or Subordinate Office or Autonomous Institute listed on the website of the Ministry of Science and Technology. Head/Lead/Principal Scientist of a multilateral International body. Head/Lead/Principal Scientist of a fortune 500 MNC or an Indian Company with a turnover of more than INR 100 Cr with a minimum work experience of 15 years. A highly recognised scientist or specialist with an experience of more than 15 years. |
| Social Activists | 5 or more | 3 or more | 2 or more | Heading a registered NGO which has been in existence and has a demonstrable record of serving the public at large for more than 10 years deomonstrated by financial documents. |
| Spiritual or Religious figures organisations. Other matters related to faith, astrology, numerology etc | 5 or more | 3 or more | 2 or more | The presiding deity/saint/figurehead of a religious or spiritual movement with a history of more than 10 years in the name of such presiding deity/saint/figurehead; a religious or spiritual organisation having been in operation for more than 50 years.”The presiding deity/saint/figurehead of a religious or spiritual movement with a history of more than 10 years in the name of such presiding deity/saint/figurehead; Head of a spiritual or religious movement having a history of more than 10 years; A religious or spiritual organisation having been in operation for more than 10 years. For “”other matters””, candidate to satisfy all the following criteria – |
| Sports person | 5 or more | 3 or more | 1 or more | Asian Games Medalist, National Games Medalist, Olympics Medalist, Paralympics Awardee, Arjuna Awardee, Dronacharya Awardee, Member of a National Team in any sport , National Head of the governing body of an Indian sport in existence for more than 5 years. Participant/member of a sports team that is recognized /followed nationally. Eg. Pro Kabaddi League, IPL, ISL, Ranji/State teams. Sports Coaches for National and State teams granted eminence on Koo. Sports person ranked by the International/National governing body of their sport within the top 100 participants in their sport and gender. Athlete/Players: Cricket- U-19: Has Represented India at Continental or International Championship Individual Sports: (All Age Groups)- Have Represented India at Asian or International Championship i.e., under recognized Federation Athlete Awardee (All Age Groups): Have won Arjuna Award or Major Dhyan Chand Khel Ratna Award Experts: Journalists (Sports)- PIB Cards and Minimum 10 different editorials of recognised media platforms |
| Talent Management Companies/Manager | 5 or more | 3 or more | 2 or more | Managing 5 Koo eminent personalities or pages (personalities/pages already on Koo) |
| Podcasts, Audio or Video Serials/Series/Fan Accounts (including fan pages, animals, sarcasm, parody, historical, religious, spiritual, technical, environment etc.) | 5 or more | 3 or more | 2 or more | Podcast having atleast 50,000 subscribers and length of atleast 15 mins and a regular podcaster for atleast one year. Blogs having atleast 50,000 subscribers. Fan pages/animal pages/meme pages/parody/historical/religious/spiritual/technical/enivronmental content pages having a minimum of 100,000 subscribers on major social media platforms. Audio/video serials/series/news shows/vlogs having at least 100,000 subscribers and running continuously for at least 1 year. |
| Political Analyst/ Commentator/Consultant | 5 or more | 3 or more | 2 or more | Verifiable experience of having engaged in atleast 5 elections conducted by the Election Commission of India |
| Regional Language Digital Media or Smaller English Language Digital Media (at a regional level) including digital news publishers; YouTube news channels, news podcasters and similar | Registration as a publisher of news and current affairs content or a publisher of online curated content under applicable laws, and any two of (a) Continuous operation for at least 5 years, or (b) monthly PVs of at least 500,000 for the last 6 consecutive months, or (c) Visibility in the first page on Google Search Page ranking based on ‘Name’ Search, or (d) Follower Base or Subscriber Base of at Least 100,000 on major social media platforms in the past 6 consecutive months. | |||
| Influencers (Category – health, fashion, lifestyle, food, sports, travel, finance etc ) | 5 or more | 3 or more | 2 or more | Minimum 1 million followers on major social media platforms |
| Radio Channels, TV Channels, OTT Platforms | Registered and operating for more than 2 years with at least 100,000 subscribers on major social media platforms | |||
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